Module Six: Events and Touring


Class 1: Music and Brand Marketing

Class 2: Artist Planning

Class 3: Music Marketing Strategy

Class 4: Social Media and Digital Marketing

Events and Touring

Contact Hours: 12


Class 1: Event Planning and Management

Learning Outcomes:

  1. Demonstrate ability to design and plan event.
  2. Define factors that contribute to successful show.
  3. Identify and avoid factors that contribute to unsuccessful events.


Class 2: Live Events practice

Learning Outcomes:

  1. Understanding of Management for events (Operations, Bookings, promotions, Agency, and promotion).
  2. Produce a real live event.
  3. Learning how to budget for and pitch events.


Class 3: Touring in Africa

Learning Outcomes:

  1. Identify challenges and opportunities in touring in Africa.
  2. Understanding of Investment opportunities in touring in Africa.
  3. Identifying investment challenges and solutions.


Class 4: Revenue Streams in Touring

Learning Outcomes

  1. Understanding of merchandising and cross marketing using events.
  2. Fan clubs and fan engagement through Live events.


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