Contact Hours: 12
Class 1: Music and Brand Marketing
- Understanding of basic and relevant marketing concepts.
- Understanding the role of music marketing in decision making.
Class 2: Artist Planning
- Marketing activities for each stage of the artist’s growth using the Artist life cycle.
- Knowledge of elements of an artist’s plan or business plan.
Class 3: Music Marketing Strategy
- Learn to develop marketing objectives for artist’s music and brand.
- Learn to evaluate marketing projects in line with strategic or business plan.
Class 4: Social Media and Digital Marketing
- Understanding how to use social media as a marketing tool.
- Data collection through social media.