Module Four: A&R and Music Development

 40,000.00

Class 1: Stakeholders in Talent Development (Roles and Revenue Streams for A&R consultants)

Class 2: Talent Discovery, Assessment and Development

Class 3: A&R Functions in Strategic Marketing

Class 4: Artistic Identity and Establishing a core audience for Talent

A&R and Music Development  

Contact Hours: 12

 

Class 1: Stakeholders in Talent Development (Roles and Revenue Streams for A&R consultants)

Learning Outcomes:

  1. Understanding of the roles of an A&R.
  2. Ability to highlight revenue opportunities for A&R practitioners in the industry.
  3. Knowledge of the A&R process and players involved.

 

Class 2: Talent Discovery, Assessment and Development

Learning Outcomes:

  1. Understanding of the artist development process.
  2. Learning how to assess discovered talent.
  3. The artist’s life cycle.

 

Class 3: A&R Functions in Strategic Marketing

Learning Outcomes:

  1. Understanding of how the artist’s creative process can influence marketing plan/strategy.
  2. Knowledge of the contribution of A&Rs in Marketing strategy.

 

Class 4: Artistic Identity and Establishing a core audience for Talent 

Learning Outcomes:

  1. Identify important elements of audience and fan engagement for conversions.
  2. Knowledge about how to create an identity for the talent.
  3. How to use social media and existing digital platforms to establish core audience

 

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