MUSIC BUSINESS AFRICA PRESENTS
The Music Business
Academy for Africa
Curated by Godwin Tom and brought to you by Sterling Bank
A 3-month online program curated by Godwin Tom
12 Classes | 3 Modules | Local and International Guest Speakers | 3 Free Workshops
Module One
Management and A&R
06.09.2020 - Class 1
Introduction to Music Business Management | Job Opportunities in the Music Industry | Connecting Music to other sectors of the Economy | Finding Purpose in Your Work
13.09.2020 - Class 2
The Role of Talent Managers and A&Rs | Revenue Streams for Talent Managers and AnRs | Building a Career as a talent Manager and AnR
20.09.2020 - Class 3
Music Business Finance Basics | Business Managers and their Roles | Managing Artist's Revenue Streams
27.09.2020 - Class 4
Review of Sessions, Grouping and New Assignment
26.09.2020 - Free Workshop
Choosing a career and building value, network and a reputation.Â
Module Two
Music and The Law
04.10.2020 - Class 1
The IP, Entertainment and Media Lawyers' Role |Â Hiring a Lawyer | Contracts (Management, Endorsements
11.10.2020 - Class 2
Collective Management Organisations | Publishing | Licencing |Â Â Sharing RevenueÂ
18.10.2020 - Class 3
Deals (Types and Characteristics) | IP Valuation
25.10.2020 - Class 4
Review of Sessions and New Assignment
31.10.2020 - Free Workshop
How We Can All Eat – The Value of Rights
Module Three
Brand and Music Marketing
01.11.2020 - Class 1
Social Media | Data Collection | Media Relations and PR
08.11.2020 - Class 2
Artist Planning | Strategy and Tactics | Music Distribution (Role of Labels and Distribution Companies)Â
15.11.2020 - Class 3
Marketing for Conversions | Artist Branding | Events and Touring as Distribution and Marketing Channels
22.11.2020 - Class 4
Final ReviewÂ
28.11.2020 - Free Workshop
Social Media – From Reach to Conversions
