The Music Business Academy for Africa

Curated by Godwin Tom and brought to you by Sterling Bank

A platform dedicated to training and developing an informed and employable workforce for Africa’s Entertainment Industry

A 3-month online program curated by Godwin Tom

12 Classes | 3 Modules | Local and International Guest Speakers | 3 Free Workshops

Module One

Management and A&R

06.09.2020 - Class 1

Introduction to Music Business Management | Job Opportunities in the Music Industry | Connecting Music to other sectors of the Economy | Finding Purpose in Your Work

13.09.2020 - Class 2

The Role of Talent Managers and A&Rs | Revenue Streams for Talent Managers and AnRs | Building a Career as a talent Manager and AnR

20.09.2020 - Class 3

Music Business Finance Basics | Business Managers and their Roles | Managing Artist's Revenue Streams

27.09.2020 - Class 4

Review of Sessions, Grouping and New Assignment

26.09.2020 - Free Workshop

Choosing a career and building value, network and a reputation. 

Module Two

Music and The Law

04.10.2020 - Class 1

The IP, Entertainment and Media Lawyers' Role | Hiring a Lawyer | Contracts (Management, Endorsements

11.10.2020 - Class 2

Collective Management Organisations | Publishing | Licencing |  Sharing Revenue 

18.10.2020 - Class 3

Deals (Types and Characteristics) | IP Valuation

25.10.2020 - Class 4

Review of Sessions and New Assignment

31.10.2020 - Free Workshop

How We Can All Eat – The Value of Rights

Module Three

Brand and Music Marketing

01.11.2020 - Class 1

Social Media | Data Collection | Media Relations and PR

08.11.2020 - Class 2

Artist Planning | Strategy and Tactics | Music Distribution (Role of Labels and Distribution Companies) 

15.11.2020 - Class 3

Marketing for Conversions | Artist Branding | Events and Touring as Distribution and Marketing Channels

22.11.2020 - Class 4

Final Review 

28.11.2020 - Free Workshop

Social Media – From Reach to Conversions

Pay in Monthly Installments or per Module

Management and A&R


Pay in Monthly Installments or per Module

Music and The Law


Pay in Monthly Installments or per Module

Brand and Music Marketing


One Time payment for all Three modules

Full Program


Module 2: Music and
The Law (USD)

Module 3: Music & Brand Marketing (USD)

Full Program